Difference between search ads and display ads

Описание: Not sure whether to use Search Ads or Display Ads for your business? In this video, I’ll explain the key differences between the two, when to use each, and how they can impact your overall advertising strategy. Search Ads help you capture demand by targeting people actively searching for your services, while Display Ads build brand awareness by showing your message across websites, apps, and YouTube.

By the end of this video, you’ll know exactly which campaign type is the right fit for your goals—whether you want to generate direct leads, boost brand visibility, or retarget past visitors.

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