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Experience Columbus | yesColumbus | Case Study
Автор: lūquire agency
Загружено: 2025-11-17
Просмотров: 9
Описание:
Competitive destinations are defined by one thing, yet while @ExperienceColumbus has many, it wasn't known for any.
So we decided to lean into its top ranked everything – from culinary finds to museums.
And we did it with a campaign promoting the city you'd least expect by relating it to the cities you'd expect the most. In the end, we got people to stop saying “Really, Columbus?” and to start saying, Yes, Columbus.”
Learn more about our campaign: https://www.experiencecolumbus.com/
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