1799. The Wake-Up Call I Never Expected - Patricia Ithau

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Patricia Ithau is a seasoned leader with over 30 years of experience in senior leadership roles, driving the growth and expansion of leading consumer brands across Eastern Africa. Her career spans prominent global companies, including Unilever, Diageo/East African Breweries Ltd, and L’Oréal. In addition to her executive leadership, Patricia serves on multiple boards, including ABSA Bank Kenya PLC, TradeMark East Africa Ltd, Jambojet Ltd, the British Chamber of Commerce and Industry, and Vivo Activewear Ltd. She is also a Trustee on the Boards of the Vodafone Foundation UK and the M-Pesa Foundation, showcasing her dedication to corporate governance and community development.

Before her appointment as Group CEO and Executive Director at WPP Scangroup, Patricia was the Regional Director at the Stanford Institute for Innovation in Developing Economies (Seed). This initiative, part of the Stanford Graduate School of Business, focuses on addressing global poverty by supporting the growth of small and medium-sized enterprises in developing economies. Her work at Seed exemplifies her passion for fostering sustainable development, building globally connected leadership networks, and driving transformative change from Silicon Valley to sub-Saharan Africa.

In recognition of her efforts in enterprise development, Patricia was awarded the prestigious Head of State Commendation (HSC) – Civilian Division in 2020. She holds an MBA in Strategic Management from the United States International University-Africa and a Bachelor of Commerce degree from the University of Nairobi. Additionally, Patricia has completed advanced leadership programs, including the Advanced Management Program at Strathmore Business School/IESE Business School, Barcelona, the General Management Program at INSEAD – CEDEP, and a Certificate Program in Scenario Planning at Saïd Business School, University of Oxford.

As an accredited executive coach and certified Emotional Intelligence practitioner, Patricia is committed to fostering holistic leadership and organizational transformation. She works closely with business leaders to drive growth, resilience, and innovation. Her dedication to creating opportunities that improve lives and her extensive expertise in leadership development make her a highly respected figure in the business landscape.