The PR Disaster EVERYBODY Saw Coming
Автор: JGAO
Загружено: 2026-03-20
Просмотров: 31631
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In this video, we break down the second saga of Xibei Pre-prepared meal scandal, leading to the downfall of Xibei, from one bad review to one of the most chaotic PR disasters in Chinese business history.
What started as a complaint from Luo Yonghao quickly spiraled into nationwide backlash, bizarre “Xibei literature” campaigns, and a series of decisions that only made things worse.
From open kitchens exposing pre-prepared food… to stories about kids, loyalty, and even a Beijing apartment — this is how not to do PR.
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