Rajesh Kumar, CMO, SAP India - Opening Address, DMAi 2014 Convention

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The world of marketing is at the helm of constant change. To address these evolving paradigms, the third edition of the very significant & far reaching DMAi 2014 Convention brought together a holistic learning experience from Jan 22 to 24, 2014 at New Delhi, India.

Engaging audiences with 15 targeted Conference streams, 100+ speakers, 24 Marketing Masterminds through powerful Keynote sessions, in- depth Masterclasses, Hall of Fame, Marketing Leader of the Year Award and much more.

Hear Rajesh Kumar, Chairperson of DMAi 2014 Convention & CMO SAP India as he makes the opening remarks to a hall packed with senior marketing leaders, CMO's and Agency heads from India & afar.

'Be the Change' -- the theme for 2014, showcases how ultra-segmented customers and hyper-personalized marketing programs through specific product, pricing & promotion actions can result in delightful customer experience and better returns. Data-driven insights and best practices across a gamut of marketing disciplines to equip marketers with a better strategy to get your ROIs soaring.