Share of Heart: Author Warren Kornblum Reveals Secrets to Brand Loyalty

Описание: Is your mattress brand losing trust? Discover why “share of heart” trumps share of wallet—and the $300 mistake legacy brands keep making.

What truly defines a great mattress brand in today’s skeptical, over-communicated world? Author and mattress industry veteran Warren Kornblum joins Mark Kinsley to reveal the hidden forces separating brands that merely survive from those that dominate hearts—and sales.
We unpack why emotional connection (“share of heart”) is now more valuable than marketing spend, and how most brands unknowingly erode trust with every message. Warren shares stories from his journey inside Serta Simmons, Toys R Us, and Rooms To Go, plus the marketing blunders that haunt the industry.

If you’ve ever struggled with diluted branding, consumer confusion, or the race to the bottom on price, this episode is your playbook. Learn how to speak with customers, not at them, and why understanding their pain points (not just touting features) is the real currency.
Industry experts reveal why influencers and review sites are crowding out authentic brand voices—and how to reclaim your story. Plus, get a behind-the-scenes look at Warren’s new book, “Notes from the Brand Stand,” and actionable steps for building a brand that thrives even when it’s inconvenient.

Timestamps:

03:15 - The “share of heart” secret Apple and Toys R Us mastered
06:40 - Why mattress brands fail to connect (and how you can break the cycle)
10:55 - The $300 foam slab problem: Are industry reviews sabotaging value?
13:00 - How to take back the conversation from review sites and influencers
15:24 - Brand with purpose vs. brands “performing” purpose—what’s the difference?
18:18 - The empathy gap: Why most brands never truly understand their customers
21:00 - Pain, trust, and the real reason consumers ignore mattress marketing
23:15 - How to escape the race to the bottom on price
29:07 - Remixing your legacy: Lessons from Toys R Us and the power of brand nostalgia
32:05 - Why humanity—not technology—will define the next sleep industry leaders

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