[2015] MAXQDA 12: Working with Focus Group Transcripts
Автор: MAXQDA Official Channel
Загружено: 2015-09-02
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How to work with focus group transcripts in MAXQDA 12 - with automatic speaker detection and powerful tools to analyze each focus group as a whole or each person individually.
Conducting focus groups and group interviews occupies an important role in social and market research. Focus groups offer a high potential for diverse analyses, therefore in MAXQDA 12, many new features have been developed that allow for the simple and effective analysis of focus group data. For simplicity we use only the term “focus groups” in MAXQDA although the functions are all suitable for the analysis of group interviews as well.
The features described are available in MAXQDA Standard, MAXQDA Plus and MAXQDA Analytics Pro. MAXQDA Base users may find a limited range of functionality in their product.
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