Facebook Ads iOS 14 Update - What You Need To Know

Описание: Updated January 07, 2021
https://monsteragency.com/facebook-ad...

•Facebook Pixel / Conversion API / Ads Manager will be impacted
Apple’s new introduction of PCM (Private Click Management) for web attribution
•Facebooks new protocol to work with PCM will “result in the loss of customization and granularity we’ve all been accustomed to”
•PCM = No measurement for App-to-Web Conversions or cross-domain
•AEM = Aggregated Event Management (basically, how many conversion measurement while keeping users data private). This will restrict, aggregate and delay your ad campaign data
•As Facebook rushes to patch all the flows that will break their processes from the iOS14 update, many advertisers tools will be breaking or deprecated (ugh)
•Data use limits will force a cap on the number of events per domain (8 events)
•3 Day waiting period on new OR changed prioritized events
•The importance of 8 event prioritization point 👈 This is BIG!
•Events attribution limits effects on measurement, optimization and targeting

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