Designing a Massage Menu That Actually Builds Your Business

Описание: Most massage therapists have a menu. Very few are actually using it to build their business.

In this episode, I’m breaking down one of the most overlooked business tools in the massage industry: your menu. Not as a laminated sheet of services. Not as a list of everything you’ve ever learned. But as a system that quietly trains your clients how to spend money with you.

If you’ve been stuck at $65, $75, or $85 per session…
If you’ve added cupping, hot stones, aromatherapy, stretching, and still feel capped…
If your menu has 17 options and you secretly know people only book two of them…

This episode is for you.

We talk about:
-Why listing more services doesn’t increase income
-How your menu trains clients (whether you realize it or not)
-The psychology of buyer behavior in massage
-Why add-ons rarely change spending patterns
-The “Power of the Hour” concept
-Real coaching case studies (yes, including crossing the $100 line)
-Why refining your menu can feel scary — but necessary
-How to design experiences instead of selling techniques
-And how I accidentally turned aromatherapy into a structured system

Your menu is either working for you… or quietly working against you.

Let’s fix it.

Chapters
00:00 Introduction to Sustainable Business in Massage Therapy
03:04 The Importance of a Strategic Menu
05:51 Understanding Buyer Behavior and Client Experience
09:05 Enhancing Skills and Customer Service for Financial Success
12:01 The Role of Packages in Menu Design
14:52 Case Studies: Real-Life Applications of Menu Strategies
24:02 Refining Your Menu for Clarity and Client Guidance
30:02 Creating Unique Experiences to Increase Value
36:05 The Emotional Side of Menu Design
41:49 Conclusion: Your Menu as a Tool for Financial Growth


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