An Inside Look at How BetterUp Builds Product | Gabriella Rosen Kellerman (CPO, BetterUp) | CRAFTED.

Описание: Dr. Gabriella Rosen Kellerman is the Chief Product and Innovation Officer at BetterUp, a multi-billion dollar startup that helps people and companies level up. Through a combination of human coaching and AI, BetterUp is able to offer the kind of executive coaching that used to be reserved for... executives.

 On this episode of CRAFTED. we dig into how BetterUp ships new products, proves they work, and what's next…

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CRAFTED. is produced by Modern Product Minds, where Dan Blumberg and team advise companies on product, discovery, growth, and experimentation. Learn more at https://modernproductminds.com/

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Key Moments:
2:23 How BetterUp helps companies and employees level up
7:27 How BetterUp build products — and why they have more than the typical product trio of product/design/engineering
11:15 Launching the Group Coaching product, testing it, and scaling it (during the pandemic)
14:22 How BetterUp is building with GenAI after so many years of building with GOFAI
17:42 Challenges as BetterUp has scaled up and what’s next for the company
20:38 The “whitewater world of work” and what makes Gabriella optimistic about the future

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