Google Tag Gateway Tutorial – Pros & Cons + Step-by-Step Setup

Описание: Learn how to set up Google Tag Gateway (also known as First-Party Tags) step-by-step. In this tutorial, I’ll explain what Tag Gateway is, the pros and cons, and show you exactly how to configure it with Cloudflare and Google Tag Manager.

Google Tag Gateway lets your Google tags, including Google Analytics, Google Ads, and GTM, load from your own domain instead of Google’s. This makes them first-party tags, which can help improve tracking reliability and reduce data loss caused by third-party script blocking.
In this video, you’ll see:

• What Google Tag Gateway is and how it works
• The key benefits and limitations (including why it doesn’t solve ad blocker issues)
• When to use Tag Gateway vs. server-side GTM
• Step-by-step setup using Cloudflare and GTM
• A practical tip to check your setup and confirm data accuracy

From my own testing, I’ve seen Tag Gateway improve reported users by nearly 7% compared to a standard setup. It’s quick to enable if you’re using Cloudflare and can make your Google Analytics and Ads data more reliable.

📌 If you’d like me to create a follow-up video on advanced options for reducing the impact of ad blockers, let me know in the comments.

➡️ Check out my Google Tag Manager Course for more advanced tagging tutorials: https://www.lovesdata.com/courses/goo...

JUMP TO A TOPIC:
00:00 Introduction
00:52 What is Google Tag Gateway?
01:38 Tag Gateway pros and cons
03:17 Setting up Tag Gateway in GTM
07:04 Conclusion

TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

Join our courses: https://www.lovesdata.com/courses/
Subscribe for more: http://www.youtube.com/subscription_c...