What Is Customer Acquisition Cost (CAC)? Digital Marketing Metric Definitions

Описание: Learn what Customer Acquisition Cost (CAC) is, how it's calculated, what factors impact it, how you can improve it, and benchmarks for different industries.

CAC benchmark sites mentioned in this video:
SaaS: https://userpilot.com/blog/average-cu...
B2B: https://firstpagesage.com/reports/ave...
eCommerce: https://firstpagesage.com/reports/ave...

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00:00 Introduction
00:18 Customer Acquisition Cost (CAC) definition and calculation
00:48 A note about cohort and activity views and how that impacts CAC
02:32 Why it's important to measure CAC
03:36 Things that impact CAC
04:30 How to improve CAC
04:47 CAC benchmarks by industry
05:09 Conclusion