New Way Now: Farmatodo delivers an omnichannel ecommerce experience with Gemini and Cloud tools

Описание: Featuring: José Antonio Zubillaga, Chief Information Officer at Farmatodo

Executive Summary: Farmatodo, a retail drugstore company with over 300 stores in Venezuela, Colombia, and Argentina, uses Google Cloud to deliver seamless omnichannel ecommerce to customers. Having built its ecommerce solutions — including its mobile app, scan-and-go, and self checkout — on Google Cloud, Farmatodo is now using AI to automate workflows, power data analytics, and improve its customers’ overall shopping experience.

Challenge: Farmatodo aimed to offer a seamless omnichannel shopping experience, allowing customers to choose how and when they shop, while also improving operational efficiency.

Solution: Farmatodo used Google Cloud tools including Google Kubernetes Engine, App Sheet, Looker, Security Command Center, and more to build its omnichannel ecommerce solutions, while deploying and piloting Google AI solutions including Vertex AI, Gemini, and Vision AI to digitize documents, automate processes, and enhance customer service operations. Farmatodo also used AppSheet to create a “super app,” leveraging AI capabilities to help store associates optimize their processes, while improving personalization for customers.

Result: In just two years, Faramatodo has built a seamless omnichannel experience around the needs of the customer. Ecommerce sales have increased from 1% to 30%, while self-checkout and scan-and-go channels now account for up to 40% of in-store transactions. AI-driven tools, meanwhile, are streamlining workflows and increasing personalization. With Google Cloud, Farmatodo has rapidly transformed its ecommerce offering, increasing customer satisfaction at the same time.

Interview highlights and key takeaways from our interview with José Antonio Zubillaga, Chief Information Officer at Farmatodo:

→ “Now that AI has arrived, we can see the speed of change accelerating a lot and the customer satisfaction rising with it.”

→ “We are using [Gemini] to digitize documents, automate processes, and automate workflows, and so far the speed and the benefits from it have surpassed our expectations.”

→ “Google Cloud helped us deliver an omnichannel and seamless format in a really fast period of time."

→ “After Google Cloud, we were able to really understand and analyze what the customer wanted, and execute on that.”

Google Cloud products used: Gemini, AppSheet, Google Kubernetes Engine, Google Sites, Looker, Security Command, Cloud Armor, Cloud IDS, Vertex AI, Vision AI, Google Workspace

Learn more:

Farmatodo relies on Google Cloud AI to improve its customers' shopping experience → https://goo.gle/3H3GQHF