Google’s “Have AI Get Prices” Explained: What HVAC & Home Services Contractors Must Do Now

Описание: Google has quietly rolled out a major change to local search that’s already reshaping how homeowners choose HVAC, plumbing, and home services contractors.

With Google’s new “Have AI Get Prices” feature, Google’s AI now collects pricing, availability, and service details from local contractors before a homeowner ever makes a phone call. Contractors who respond quickly and provide clear pricing are surfaced first. Those who don’t respond, miss calls, or can’t provide usable information may be excluded entirely.

In this video, Mediagistic's VP of Growth Marketing, Eddie Childs, breaks down:

How Google’s Have AI Get Prices feature actually works
Why this is more than a UI update; it’s a structural shift in local search
How Google’s AI contacts contractors and evaluates responses
Why missed calls, vague pricing, and untrained CSRs now directly impact lead volume
What HVAC and home services contractors should be doing right now to prepare

This feature is already live nationwide for plumbing searches, with HVAC expected to follow in early 2026. Contractors are no longer competing only on visibility: they’re competing on responsiveness, pricing clarity, and operational readiness.

If Google’s AI can’t reach your business or can’t get accurate information, it simply moves on.

At Mediagistic, we help contractors align their website accuracy, Google Business Profile, CSR readiness, and AI support so they stay competitive as AI-driven search becomes the default.

👉 Want to understand how this impacts your business? Talk to one of our experts today: https://bit.ly/3z6JtBU