Advanced Digital Marketing Part 2 | Meta Ads, Google Ads & AI Tools | Smart Skill Academy

Описание: Welcome to Part 2 of the Digital Marketing Full Course by Smart Skill Academy | www.smartskillacademy.in 🚀

This video focuses on advanced, practical, and performance-driven digital marketing skills, including social media marketing, paid advertising, analytics, AI tools, affiliate marketing, and marketing automation.

If you’ve completed Part 1, this module takes you from foundation to execution, helping you run real-world campaigns and track ROI & ROAS like a professional marketer.

📘 What You’ll Learn in PART 2
✅ Module 1 – Social Media Organic Marketing

• Instagram, Facebook & LinkedIn basics
• Algorithm fundamentals
• Hashtags & posting strategy
• Community building techniques

✅ Module 2 – Paid Advertising Fundamentals

• Organic vs Paid marketing
• Ad objectives & KPIs
• Budget planning
• Ad funnel logic

✅ Module 3–5 – Meta Ads (Facebook & Instagram)

• Ads Manager overview
• Campaign → Ad Set → Ad structure
• Audience targeting basics
• Creative & copywriting frameworks (AIDA, PAS)
• Reels ads vs image ads
• A/B testing, retargeting & scaling strategies

✅ Module 6–7 – Google Ads & YouTube Ads

• Search Ads fundamentals
• Keyword intent & quality score
• Display Ads & YouTube Ad formats
• Remarketing & awareness vs conversion ads

✅ Module 8–10 – LinkedIn, Twitter & WhatsApp Marketing

• LinkedIn Ads & content strategy
• Twitter & Email Marketing basics
• WhatsApp Business setup
• Broadcast, labels, segmentation & CTA strategy

✅ Module 11 – Microsoft & Bing Ads + Clarity

• Microsoft Bing Ads overview
• Bing Webmaster Tools setup
• Sitemap submission & URL inspection
• Microsoft Clarity heatmaps & session recordings

✅ Module 12 – Affiliate Marketing

• Affiliate marketing fundamentals
• Legal policies & approvals
• Tracking affiliate links & codes

✅ Module 13 – Analytics & Performance Tracking

• Meta Ads reports
• Google Analytics basics
• KPIs & metrics
• ROI & ROAS calculation

✅ Module 14 – AI Tools for Digital Marketing

SEO & Local SEO:
• Surfer SEO, SEMrush, Localo
• ChatGPT for localized content

Content & Copywriting:
• Jasper AI, ChatGPT, Copy.ai, Grammarly

Ads & Creatives:
• AdCreative.ai, Predis.ai, Adzooma

Design & Video:
• Kittl, Midjourney / DALL-E
• Runway ML, Synthesia, Pictory

Automation & Analytics:
• Zapier, Make, Brand24
• SEMrush, Ahrefs, Moz

✅ Module 15 – Marketing Automation Overview

• Email & WhatsApp automation
• CRM + Ads integration
• No-code tools (Zapier, n8n)
• Automated lead assignment
• Follow-ups & dashboards