Reduce your cost per click by up to 50% - 3 secrets you're missing

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High Google Ads costs are often a source of frustration for many advertisers. Many people think that the problem is fierce competition or that “advertising just works that way”. But in fact, there are three key factors that directly affect the cost of your click.

1. The history of the advertising account
Google gives certain advantages to verified advertising accounts with a history. If your account is new or has low activity:
Google sets higher rates for new advertisers (by 30-40%)
The algorithm needs time to “learn” your account and optimize bids
Lack of conversion history makes the system work “blindly”
Solution: Start with a conservative budget and gradually scale up. Consider the first 2-3 weeks as an investment in warming up your account.

2. Quality of the landing page
Landing page plays a critical role in price formation:
Slow loading (more than 3 seconds) increases the cost per click
Problems with the mobile version negatively affect the quality score
Lack of conversion elements and structure reduces relevance
Solution: Make sure your page loads quickly, has a clear structure, and works on all devices. Use tools like Google PageSpeed Insights for testing.

3. Relevance of the “keywords - ads - landing page” nexus
The most critical factor is the consistency of your advertising campaign:
Keywords should appear in ad titles
Ad titles should resonate with the content of the landing page
Landing pages should match the user's search intent
Solution: Create separate ad groups for different keywords. Make sure your ad titles contain your keywords and that your landing page matches the promises of the ad.

By fixing these three factors, you can reduce your cost per click by 15-50% without losing traffic quality!
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