How To Do Keyword Research for eCommerce Websites 2020 | Keyword Types | SEO

Описание: The core of any effective eCommerce SEO optimization strategy starts with keyword research.

So, lets checkout

💁‍♂Highly Recommended Tools, Try Now For Free👇
✅SEMRush(SEO & SEM Tool) - https://bit.ly/semrush-trail
✅Getresponse(Email Marketing) - https://bit.ly/getresponse-trail
✅Invideo(Online Video Editor) - https://bit.ly/invideo-free
✅Best Hosting Offers - https://bit.ly/hosting-offers

The Initial Steps of Keyword Research

The first part of an ecommerce SEO strategy involves - listing your category, and product pages, and then identifying and mapping, on a page-by-page basis, the keywords to target.

Keyword Types :
1. Product-Focused Keywords

For ecommerce keyword research, your strategy should prioritize product-focused keywords, taking into account your homepage, product categories, and blog content.

This means also ensuring you are targeting keywords based on a medium to high search volume that are strongly relevant to your brand and not too difficult to rank for.

2. Buyer Intent Keywords

2.1 Informational Keywords - A search falls under informational intent, when the user is looking for specific information.

2.2 Navigational: In this case, the searcher is looking for a specific website or app.

2.3 Commercial: The intent behind a search is commercial, when the user is looking for a specific product but hasn't made the final decision yet.

2.4 Transactional: Here, the intent is to buy. The searcher has already made a decision to buy a specific product or tool.

Note: Your focus should be on choosing transactional keywords over informational keywords. Because your main priority is ranking for keywords, that lead people to purchase.

How do you find Buyer Intent Keywords?

Buyer intent refers to the intent beyond the consumer’s keywords when searching online, which reflects where they are in the buying cycle.

For example - Someone looking for ‘black men’s running shoes, size 42’ strongly indicates they are ready to purchase, due to the specific, detailed nature of their keyword.

Hope now you have understand Keyword Research for eCommerce Websites & types.

In next video we will check, which are the Best Keyword Research Tools & how to use it.

Having any questions, query or suggestions, please feel free to comment below.

Follow Us Now On:
Facebook - https://bit.ly/2Ua0hn6
Instagram - https://bit.ly/3gSd1IC
Linkedin - https://bit.ly/372MELp
Pinterest - https://bit.ly/2XCapXU
Website - https://webntools.com

Thanks for watching...See you in next video. Don't forget to Like, Share, Comment & Subscribe. Disclosure: We want to say upfront that certain products and links to products on this site are affiliate links, and we will earn a small commission for any purchases you make to improve your online business. This will not incur additional costs for you.