4. The Design Process (Buyer persona & Customer journey) | Skills

Описание: This video will show you how to create buyer personas and outline a customer journey map.
You've spent time with your client to really understand their needs, it’s time to go deeper and make your designs appeal to the most important audience of all: the client’s customer.

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💡 WHAT YOU'LL LEARN
► How to create buyer personas with Canva
► How to use personas to identify client's problems and needs
► What questions to ask to create a good buyer persona
► What's a customer journey map and where to find one
► What are customer touch points and pain points
► Why you should make a customer journey map

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✏️ CANVA GRAPHIC DESIGN COURSE
This video is part of our Graphic Design Course. The course is made out of Theory lessons and Skill ones, where we take you to the Canva Editor to design!
This video is part of Unit 02, make sure you watch the rest of the course:

Unit 01 | Seeing like a designer: https://bit.ly/3ivZCsf
Unit 02 | Thinking like a designer: https://bit.ly/2YOxfi9

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