The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Описание: The E-Myth Revisited by Michael Gerber Audiobook | Book Bytes AI
Do you dream of being your own boss, only to find yourself working harder than ever, trapped in a job of your own making? This is the central problem Michael E. Gerber addresses in his legendary book, "The E-Myth Revisited."

This video summarizes the "E-Myth" or "Entrepreneurial Myth": the fatal assumption that if you're good at the technical work of a business, you'll be good at running a business that does that work. This is the single biggest reason most small businesses fail.
We dive deep into the core principles of the book, including:
The Three Personalities: Discover if you're operating as a Technician (the doer), a Manager (the organizer), or an Entrepreneur (the visionary), and why a business led by the Technician is doomed to fail.
Working ON, Not IN: The crucial shift in perspective from doing the day-to-day work to building the systems that run the business for you.
The Franchise Prototype: Learn how to build your business as if you were going to create 5,000 identical copies. This forces you to create robust, predictable, and scalable systems, just like Ray Kroc did with McDonald's.
The Business Development Process: A 7-step guide to transforming your business from a chaotic job into a well-oiled machine that serves your life, not the other way around.
This summary is a must-watch for any current or aspiring small business owner who feels overworked, stuck, and burnt out. Learn how to build a business that can thrive without you.

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