Why 60% of Small Businesses Don't Make Money (Financial Planning Mistake)

Описание: Today we break down a real business financial plan — step by step — using a medical spa example.

Most business owners think revenue equals success. It doesn’t.

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Revenue does NOT equal profit.
Revenue does NOT equal cash flow.
Revenue does NOT equal stability.

In this video, I walk you through:

• How to properly break down revenue by activity
• Why cost of goods sold matters more than you think
• The difference between gross profit and net profit
• Why 6 out of 10 U.S. businesses don’t make money
• How vacations, cancellations, and sick days destroy projections
• Why you must forecast realistically — not emotionally

This is not accounting.
This is financial control.

If you want your business to actually generate profit — not just stay busy — this video will change how you look at your numbers.

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I’m Ella Rivkin—founder of ERPS Group, Inc., tax strategist, 10X Certified Business Coach, and real estate investor. For over 26 years, I’ve helped entrepreneurs, practice owners, and high-income earners turn their biggest financial goals into reality.

I came to the U.S. with nothing—no connections, limited English, and no roadmap. But I believed in one thing: It’s All In Your Hands. With the right knowledge, discipline, and strategy, anyone can build lasting wealth.

This channel is your trusted source for:
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This content is provided for educational and informational purposes only. It should not be considered financial, tax, or investment advice. Viewers should conduct their own research and consult with licensed professionals before making any financial decisions.