PV adoption in rural China — why culture matters
Автор: OERC Otago University
Загружено: 2026-01-23
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Описание:
OERC Seminar Series 2025
Speakers: Yechao Fan (Minzu University of China) and Janet Stephenson (University of Otago)
Abstract
After achieving remarkable economic success over the past decades, China is now striving to accelerate its decarbonisation and to help lead
the global transition toward a low-carbon future. But this is not a seamless process: people can resist change when it comes to technological transitions. Drawing on extensive household interviews, this study applies the Cultures Framework to examine the role of culture in response to the top-down promotion of rooftop photovoltaic (PV) systems in rural China. We show how culture plays a role in both resistance and support by households, and how cultural dynamics have actively shaped and transformed the trajectory of PV promotion.
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