Don't Push or Pull → Pitch: Atul Sood on How Multi-Unit Brands Make Technology Stick
Автор: Harmonyze
Загружено: 2026-03-11
Просмотров: 1
Описание:
How do multi-location brands actually make new technology stick?
In this conversation, Gary sits down with Atul Sood to talk about one of the hardest challenges in multi-unit operations: technology adoption at scale.
Atul shares lessons from his experience at McDonald’s, Kitchen United, and now as a fractional Chief Business Officer advising restaurant and technology companies. Together, they unpack how tech rollouts used to be driven by push from corporate, why that model often failed in the field, and what the best brands are doing differently today.
They get into:
– Why “go live” used to be treated as success, even when true adoption was missing
– How pilots, staggered rollouts, and better feedback loops are changing the game
– Why many technology initiatives do not fail outright, but simply take longer than expected to create impact
– The difference between push, pitch, and pull in multi-unit technology adoption
– How brands should think about selecting pilot groups and managing rollout across diverse operators
– What technology vendors can do to become better partners to multi-unit systems
A thoughtful conversation on the real operational work behind successful technology adoption in large multi-location brands.
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
