#39 - AI Readiness for DMOs: Where to Start with Your Team - AI Marketing Workflow Series Part 3

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What does it actually look like when a DMO starts preparing for AI adoption? In this episode, Peter Pilarski walks Gerardo Corro, Executive Director of Tourism New Westminster, through a live AI readiness assessment. Gerardo shares his team's real tech stack, pain points, data gaps, and organizational challenges as a 2.5-person team doing the work of 40.

This is Part 3 of our AI Adoption for DMOs series, and the conversation gets practical fast: from disconnected file systems and reporting bottlenecks to the question every small destination needs to answer before touching a single AI tool.

Chapter Timestamps:
00:00 - Intro & Series Recap
01:15 - Meet Gerardo Corro, Tourism New Westminster
02:55 - Peter on Job Loss vs. Job Restructuring
03:54 - Team Structure & Responsibilities
06:15 - The Hidden Admin Burden
08:27 - Current Tech Stack Breakdown
10:30 - Website, CRM, Accounting Tools
13:23 - Integration Gaps & Limitations
14:11 - Why AI Strategy Starts with Existing Tools
15:44 - Biggest Pain Points: Reporting & Email
17:13 - What Falls Through the Cracks
21:35 - Marketing Process & Content Creation
26:37 - Data Collection & Visitor Insights
33:47 - Organizational Readiness & File Systems
39:24 - Team Sentiment on AI
40:10 - The Magic Wand Question
42:35 - TAIN's AI Adoption Process Explained

Listen on Spotify: https://open.spotify.com/episode/3uVw...
Read the full blog: https://tourismainetwork.com/from-str...

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