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The State of CTV Advertising: How Connected TV is Redefining the Omni-Channel Mix
Автор: Innovid
Загружено: 2021-06-09
Просмотров: 304
Описание: Marketers who have invested in connected TV report increased brand awareness, engagement, and even ROAS. However, many others are still struggling to effectively target and measure the success of their campaigns. Myles Dacio, senior marketing manager at Allergan, and Stephanie Geno, CMO at Innovid, joined Digiday to explore the results of a recent brand marketer survey, uncover current missed opportunities, and share how marketers can best leverage CTV.
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