McDONALDS: Raise Your Arches (Cannes 2023) (Film Bronze) (Social & Influencer Bronze)

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Social & Influencer is one of the newer categories at Cannes, but it has quickly become a showcase of some of the most interesting ideas. Because work in this category is immediate. It catches a wave of attention and rides it as long as possible.

This is a great example from Cannes 2023.

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