Why Food Is No Longer Just About Taste | Future Food Thinking S1E2 I Procon Ventures (PV)

Описание: This video is part of Future Food Thinking – Season 1, Episode 2,
and is created for students, academic professionals, startups, and new entrants who want to understand how food is being designed beyond taste.

If you haven’t watched Episode 1 yet, you may find it useful here:
   • Future Food Thinking – S1E1 | Food as Info...  

00:00 Introduction – Beyond Taste
00:28 What Is a Multisensory Food Experience
01:05 Why Consistency Matters to Consumers
01:35 Processing Challenges in Multisensory Products
02:00 Process Control & Repeatability
02:35 Why Early Design Decisions Matter
03:00 Closing Thought – Control Shapes Perception

Today, food is no longer evaluated only by flavour.
Consumers experience food through visual appearance, texture, aroma, sound, and expectation — often before the first bite.

In this episode, we explore how multisensory experience is becoming a critical design parameter, and why even small variations in processing can change how a product is perceived.

From a processing perspective, multisensory products demand:

Higher consistency

Tighter process control

Strong repeatability across batches

As sensory expectations increase, tolerance for variation reduces.
Ignoring this early often leads to inconsistency at scale.

This series focuses on thinking, process intent, and system discipline — not product promotion.

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