Why Colors Matter in Data Visualization? What is Color Theory? - Data Science Tutorials

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A picture is worth a thousand words, and a colored one is more than a million. People are visual creatures, so it is only natural that we see data the best through visualization.

But! Each person has a different perception of color. Some see a larger spectrum than others and 5%-10% of the population suffers from colorblindness. With this in mind, check out our 365 tutorial video on why choosing the right color matters in data visualization. Learn how to use color theory to your advantage and tell insightful stories that captivate the audience’s attention.
Here’s what you’ll learn:

Colors can be used to convey additional information and enhance the appearance of a chart. So, we should choose them carefully. To help you choose the right colors for your data viz needs, we provide 3 approaches every professional should know, so watch until the end of the video.

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