How Brand Memories are Created, Lost and Destroyed - and How They Influence Purchasing

Описание: I have worked in marketing, market research and brand consultancy for 35 years and I am passionate about the contribution that marketing can make to business success.

I am equally passionate about using imaginative visuals to bring marketing concepts to life. If people understand and remember an idea thanks to a clever framework or visual metaphor they will be able to use it in their day-to-day work.

I have created this channel to capture all the videos I have produced over the years.

​If you like the way I think about and visualise ideas, please take a look at my website www.smarmarleting.me.

Dan White.
Marketing, illustrated.