Highguard: $50,000,000 Game Died on Day One
Автор: Ray MarkS business
Загружено: 2026-01-29
Просмотров: 27
Описание:
5,000 negative reviews on day one. 82% of the total. The worst possible rating on Steam. And this is a game made by the people who created Call of Duty. Titanfall. Apex Legends.
This is the story of how the industry they helped build no longer has room for them. How Activision launched a secret operation to destroy its most valuable employees. How EA killed Titanfall 2 with a "suicidal release window." And how the silence strategy that made Apex a legend buried Highguard before launch.
THE NUMBERS:
Call of Duty franchise: 3rd best-selling in gaming history, after Mario and Tetris.
Modern Warfare 2 (2009): $310M in 24 hours — the biggest entertainment launch ever.
Apex Legends: 25M players in one week — faster growth than Fortnite.
Concord (2024): $400M budget, shut down after 2 weeks.
Highguard (2026): 97,000 players at launch → Overwhelmingly Negative on Steam.
Vince Zampella: Died 5 days before his students' game launched.
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