How to Do Relationship-Based Fundraising Correctly

Описание: In this in-depth virtual forum, nonprofit fundraising experts break down relationship-based fundraising and explain why moving away from transactional fundraising is essential for long-term donor retention, major gifts, and sustainable revenue growth in 2026 and beyond.

Key Takeaways:
Relationship-Based vs. Transactional Fundraising: Why “ask, receive, move on” fundraising limits donor loyalty and revenue—and how relationship fundraising creates deeper engagement and higher lifetime value.

Donor-Centered Fundraising Strategies: How to shift from organizational needs to donor interests by listening, asking better questions, and aligning gifts with donor passions.

How to Build Long-Term Donor Partnerships: Practical ways to cultivate donors through meaningful conversations, personalized outreach, stewardship calls, handwritten notes, donor visits, volunteer engagement, and shared impact stories.

Major Gifts & Donor Discovery Best Practices: Using 50/50 (or better) listening, discovery questions, and customized proposals to unlock transformational gifts and donor upgrades.

Stewardship That Increases Donor Retention: How tailored impact reporting, surprise-and-delight moments, insider updates, and donor recognition strengthen trust and loyalty.

Fundraising Metrics That Actually Matter: Key KPIs for relationship fundraising, including meaningful donor connections, holistic involvement, donor retention, gift upgrades, donation retention, and lifetime giving.

Common Pitfalls to Avoid: Asking too early, under-investing in stewardship, treating metrics as activity counts, ignoring leadership’s role, and failing to heal damaged donor relationships.

Real-World Fundraising Examples: Case studies showing how listening to donors led to named programs, scholarships, new healthcare initiatives, and increased major gift commitments.

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PRIDE Philanthropy helps nonprofits maximize and scale their revenue through fundraising education and ongoing direct support of nonprofit clients. We work with organizations all over the country and help organizations thrive by expanding their philanthropic revenue and impact.

We’ve helped raise more than $1.5B with our clients and helped nonprofits drive more revenue to their missions and today…

Our client portfolio does over $300M between 20-25 full service clients. Our largest campaigns have been over $100M, while our smallest are about $2M. Philanthropy can be complex, so we take the guesswork out and help drive fundraising revenue to your bottom line.

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