Global Tourism Forum Annual Meeting 2016 – Keynote by Greg Webb, President of Sabre

Описание: Global Tourism Forum Annual Meeting 2016 – Keynote by Greg Webb, President of Sabre

In a dynamic keynote address at the 2016 Global Tourism Forum, Greg Webb, then-President of Sabre, delivered a forward-thinking exploration of how technology is reshaping the travel industry. He emphasized the generational shift driven by millennials and Gen Z, whose digital-first mindset and mobile behaviors are transforming everything from booking habits to in-destination experiences. Webb humorously acknowledged the gap between traditional and modern communication styles, illustrating how rapid tech adoption is redefining consumer expectations.

Webb delved into the future—and present—of smart travel technologies: from virtual reality trip previews and biometric security to wearable payments and AI-powered assistants. Drawing on real-world examples, such as Marriott's immersive VR experiences and Hilton's digital room keys, he made a compelling case that the future of travel isn't coming—it's already here. His keynote championed a travel ecosystem that merges personalization, automation, and security, driven by data and powered by experience design.

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