Traffic and Conversion Summit 2019 - Roland Frasier Highlights

Описание: "There are so many things that are changing in the marketing world, and they're changing it at such a fast rate, but sometimes the concepts that we use to describe what's going on, we stay in the past." -Roland Frasier

This video features highlights from the "17 Unique Marketing Tweaks You Can Copy, Proven To Drive Instant, Guaranteed Results" by Roland Frasier during the Traffic and Conversion Summit 2019.

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing DigitalMarketer.com, RivalBrands.com and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

PULLED QUOTES from this video🎙️:

"We use demographics to approximate user intent and inform our creative. But this model no longer applies to today's customer journeys because those journeys don't resemble a funnel at all. They look like, and this is Google's words, pyramids, diamonds, hourglasses, and more, these intense rich moments, intent, rich moments are creating journeys shapes as unique as each of us intent is redefining the marketing funnel."

"You need to increase your branded queries in search. What is a branded query? It's important to know that that's basically anything about the name of your product or company."

"You need to think about informational navigational, commercial, and transactional intent. What is the searcher who's searching for? The thing that you have to offer intending to find and creating your content around that if you do, you will have dramatically better search results. "

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You can also find other content by Roland on:

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To learn more about Roland Frasier 👉
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