Episode Two: Possibility - The soul of a brand

Описание: 🎙️ The CX Possibilitarians Podcast - Season One, Episode Two
Possibility - The Soul of a Brand
Welcome to Episode Two of The CX Possibilitarians Podcast - where we move from meaning into possibility, and explore what happens when brands are built from the inside out.
This episode asks a deceptively simple question: What gives a brand its soul?
Beyond logos, campaigns, and taglines lies something far more enduring - identity, culture, leadership behavior, and the experiences customers actually live through.
In Season One, Episode Two, we explore the second pillar of the CX Possibilitarian philosophy: Possibility and specifically, what experience can become when brand promise and brand behavior finally align.
🔍 In this episode, we explore:
@ Marketing as both art and science - and why great brands need both
@ The difference between brand story and brand behavior
@ Why the gap between promise and experience is where trust is lost
@ How CX bridges the space between what brands say and what customers feel
@ The role of culture and leadership identity in shaping brand experience
@ Why CX leadership goes far beyond complaint handling
@ How emerging CX leaders can intentionally build their personal brand
@ Why simplicity and clarity in strategy create room for possibility

🌻 About the CX Possibilitarian Philosophy
The CX Possibilitarians philosophy is anchored on three pillars:
a. Meaning — seeing beneath the metrics
b. Craft — how experience is practiced
c. Possibility — what experience can become

This episode invites CX leaders to think bigger - about brand, about leadership, and about the responsibility that comes with shaping experiences that people remember.
🎧 Listen. Reflect. Redefine CX.
If you believe brands are built as much by behavior as by strategy, this conversation is for you.
👉 Subscribe for more CX conversations grounded in meaning, craft, and possibility
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👉 Comment below: Where do you see the biggest gap between brand promise and brand behavior today?