They Paused 48K A Month Of DSP Nothing Changed

Описание: A brand came to us last month asking about running DSP again. Last October, they paused a $48,000 a month campaign another agency had been running for them. Sales didn't drop. The business actually got more profitable. This video explains exactly why that happens — and the five fixes that make DSP prove incremental growth instead of claim credit for sales that were going to happen anyway.

This is the reality of Amazon DSP in a lot of accounts right now. The dashboard looks healthy. The ROAS number is strong. Pause the campaigns and nothing changes. Because the sales were always going to happen.

What you'll learn:
– Why pausing a DSP campaign and seeing no sales drop is a signal, not a coincidence
– The negations architecture almost no DSP account sets up properly
– How to structure a three-stage DSP funnel that feeds itself instead of starving
– Phantom attribution explained — and why January 2026 changed everything about how DSP reports results
– The merchant token setup almost every agency misses — and why your ROAS numbers might be wrong without it
– Why new-to-brand percentage matters more than ROAS for measuring real growth
– How to run an Amazon Marketing Cloud incrementality test and prove DSP is actually driving sales

Whether you're researching amazon ppc optimization content, evaluating an amazon advertising campaign strategy, or looking for the best amazon ppc strategy for an established brand — if DSP is in your mix and you can't prove it's driving incremental sales, this video is the audit framework you need before you spend another dollar.

Clear Ads is a specialist Amazon ad agency working with brands doing $3M or more a year. We run ad accounts spending $30K to $150K a month across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

Chapters:
00:00 They paused $48K/month — and nothing changed
00:35 The 5 DSP mistakes we find in every audit
01:19 Mistake 1: No negations
02:48 Mistake 2: Bottom-heavy budget
04:01 Mistake 3: Phantom attribution
05:29 The merchant token (almost no agency checks this)
06:06 Mistake 4: Measuring everything with ROAS
07:01 New to brand % — the metric that actually matters
07:21 Mistake 5: No incrementality testing
07:37 The holdout test explained
08:15 Book a free DSP audit

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