Summary: “The Cluetrain Manifesto”
Автор: Odyssey
Загружено: 2023-01-25
Просмотров: 317
Описание:
The Cluetrain Manifesto
The End of Business as Usual
by Rick Levine, Christopher Locke, Doc Searls and David Weinberger
• The Internet changes everything.
• Markets began as conversations.
• The Internet turns marketing into a conversation again.
• The Internet subverts hierarchies.
• Online markets are very different from mass markets.
• Companies need to gain a sense of humor.
• A sense of humor involves humility, honesty, values and a point of view.
• Companies are afraid.
• Fear keeps companies at a distance from their customers.
• The Internet forces companies to get intimate with their customers.
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