Helping Entrepreneurs Win 2021 - Session 1 : How to Win With An Integrated Comms Strategy
Автор: Malaysia Digital Economy Corporation
Загружено: 2021-09-01
Просмотров: 21
Описание:
While the advancement of technology and evolution of social trends have continuously blurred the lines between marketing and communication, a lack of interdepartmental synergy still exists. As Malaysian SMEs (including agencies) find themselves in a pivotal point of history to rethink their business approaches, could combining PR and marketing efforts be the key to unlocking the future of company branding, exposure and revenue?
Moderator: Raymond Siva, Senior Vice President, Investment and Brand, Chief Marketing Officer, Malaysia Digital Economy Corporation (MDEC)
Panelists:
Malek Ali, Founder, BFM Radio & Fi Life, Malaysia
Chin Ren Yi, Co-Founder, myBurgerLab, Malaysia
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