How WireStar Networks Built What Big Carriers Couldn't (& Scaled)

Описание: Kyle Leissner started a dial-up ISP in high school. Today, WireStar Networks operates in 26 states.


Rather than chasing AT&T and Comcast on commodity internet, he picked one vertical, student housing, then built the automation and systems to completely own it. Now, he's expanded to multi-family housing, and the sky is the limit for Wirestar Networks.


In this episode of Get More MSP Leads, Kyle breaks down:

→ How he spotted the vertical in his existing client base

→ The importance of specialization when you're selling a commodity

→ Why competing on price and speed is a losing strategy

→ Automation that eliminated truck rolls for 1,000+ move-ins

→ How he expanded from one college town to 26 states (and soon Canada)

→ His exact advice for MSPs and telecom companies considering a vertical shift


If you're an MSP, IT provider, or telecom operator wondering whether to niche down or stay broad, this is the conversation you need to hear.


🔗 Connect with Kyle:   / kyle-leissner-b1973310  

🔗 WireStar Networks:https://wirestar.net/https://wirestar...

🔗 Want help building your go-to-market around a vertical? https://www.thebusinessgrowers.com


⏱️ IN THIS EPISODE:

0:15 — Meet Kyle Leissner, WireStar Networks

2:30 — Starting a dial-up ISP in high school

5:00 — The moment he saw the commodity trap coming

8:55 — Catching the wave early for the first time

11:00 — Why big carriers can't do what WireStar does

14:15 — Building systems around customer pain points

17:00 — From local to 26 states in one vertical

18:50 — Kyle's step-by-step advice for picking your vertical


Kyle's advice at 18:53 is worth the entire episode: Open your CRM. Map your clients by vertical. Find where you're already winning. Then build everything around that.


Have you picked a vertical yet? Or are you still selling to everyone? Drop your answer below 👇


#MSP #ManagedServices #Telecom #MSPMarketing #VerticalSpecialization #MSPGrowth #GetMoreMSPLeads #WireStar #B2BTelecom #NicheMarketing