RESONANCE OVER REACH | Personal Brand Group Coaching
Автор: Ben Stickland
Загружено: 2025-09-27
Просмотров: 5
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What You’ll Get from This Week’s Personal Brand Hub Session
September 26 – “Resonance Over Reach” Edition
This week’s session was part coaching call, part group reality check for founders trying to show up online without sounding like a LinkedIn parody account.
Ben unpacked why reach is overrated, unless you enjoy being liked by strangers who’ll never buy from you. The focus? Resonance — the stuff that actually gets you leads, conversations, and clients who say “I’ve been following you for months.”
Key moments:
Coffee Chats: Not just nice, necessary. Most of the group’s best opportunities, content hooks and warm leads started here. No funnels. No drama. Just a bit of effort and a decent calendar link.
The Be More You Framework: Making beliefs, opinions, and lived experiences central to your content – without turning every post into a TED talk or trauma dump.
Viral Post Autopsy: We dissected a post that went viral because it said something honest. Not because it followed a “hook, value, CTA” template
LinkedIn Comment Strategy: If your content’s not landing, your comment game probably needs work. We covered how to be visible without being annoying.
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