Open Happiness, One Moment at a Time @Coca-Cola
Автор: Avg Nicola Enjoyer
Загружено: 2026-02-06
Просмотров: 21
Описание:
Created as part of a Brand Management course project, this video demonstrates how a single brand can remain relevant across multiple consumer contexts by aligning with emotions, routines, and shared experiences.
This video explores how Coca-Cola fits naturally into everyday moments across different lifestyles. From the intensity of sport, to late-night studying, to meals with the game on, and finally to shared celebrations with friends—each character shows a different role the brand plays in real life.
Rather than focusing on the product alone, the story highlights moments of refreshment, pause, and togetherness. Coca-Cola becomes a companion across energy, focus, comfort, and celebration—adapting to the moment while staying familiar.
Brand: Coca-Cola #cocacola #cocacolaindia #brandstories
Concept: One Drink. Many Moments.
Category: Brand Storytelling
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