From Solo Therapist to 60-Person Practice (feat. Marjorie Kreppel)

Описание: In this episode of Doc Secret, our guest is Marjorie Kreppel, Founder of the Counseling Center Group. After a 20-year career in marketing, Marjorie made the leap into mental health, applying her business expertise to build a 60-person therapy practice spanning seven states. She shares how loneliness became both a societal concern and personal catalyst, leading her to create a community-based care model focused on connection and evidence-based treatment. From scaling challenges and early structural missteps to building a leadership team and rigorous clinical standards, Marjorie offers a transparent look at the realities of growing a large private practice. She also discusses the power of EOS, the limits of current EMR systems, and her vision for integrating AI into behavioral health. This episode touches on themes of growth, leadership, systems thinking, and the future of therapy.
Doc Secret is sponsored by Quantics Marketing, LLC.
⁠https://www.quanticsmarketing.com/⁠

00:00 – Meet Marjorie Kreppel: From Marketing Exec to Mental Health Leader
02:31 – Why Marjorie Left a 20-Year Career to Start Over
04:38 – Loneliness: The Mental Health Crisis No One Talks About
06:34 – The First Big Scaling Challenge: Growing Beyond One Office
08:28 – Mistakes Made Scaling Up—and What She’d Do Differently
10:22 – Designing a Practice People Want to Stay In
12:18 – Inner Circle: Building an Expert Advisory Team
13:52 – Hiring with Intention: Passion, Ownership, and Playfulness
15:05 – Why EOS Helped Fuel a 60-Person Practice
16:36 – Maintaining Clinical Excellence Across 7 States
18:29 – Self-Funded Expansion: The Highs and Lows
20:07 – Building Tech Workarounds When Systems Don’t Integrate
22:07 – Where AI Fits in a Therapy Practice (and Where It Doesn’t)
23:23 – Meet the Leadership Team That Makes It All Work
25:40 – Matching Clients with the Right Modality and Therapist
27:45 – The Intake Process: How They Guarantee a Fit
30:06 – Data + Heart: Why Measurement and Care Go Hand in Hand
31:57 – Training New Therapists to Deliver Evidence-Based Care
34:48 – The Loneliness Epidemic—and Marjorie’s Bold Solution
38:50 – The Biggest Gap in Therapy Today (And Why It Matters)
41:21 – Advice for New Therapists: Specialize, Don’t Just Sample
42:41 – Biggest Challenge: EMR Integration and Cost Clarity
45:28 – What’s Next: Growth That Follows the Talent
46:46 – Lightning Round: Favorite Modalities, Books, and AI Dreams

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