The Surprising Story Behind Nippon Paint’s Billion Dollar Success

Описание: 00:00 Death → obsession
01:00 Two brothers, no credentials
02:08 Failures & money running out
03:10 Breakthrough: zinc oxide deal
04:42 The government order that changes everything
06:52 Japan modernizes → paint becomes strategic
09:48 Grinding, testing, reverse-engineering
12:13 Barely any sales… but he keeps going
13:42 Major turning point at trade exhibition
15:07 Navy partnership → marine dominance
20:30 Depression → near bankruptcy → reform
24:42 WWII destruction
26:20 Southeast Asia: the Singapore turning point
31:51 Modern global empire

People were dying from toxic white makeup. Two brothers tried to stop it. What began as a desperate chemistry experiment turned into Nippon Paint’s rise through war, collapse, and global expansion.

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