Holly Hager, Co-Founder & COO of House of Puff | Scaling in One of the Most Regulated Industries

Описание: In this episode, Oleksij speaks with Holly Hager, Co-Founder and COO of House of Puff, about building a design-led cannabis brand inside one of the most regulated industries in the world.

House of Puff is redefining cannabis consumption through high-design accessories and effects-based products — but the real story is operational. We unpack marketing restrictions, SEO as a growth engine, engaging Gen Z consumers, compliance challenges, and the strategic shift from direct-to-consumer to wholesale distribution.

This conversation is especially relevant for founders, e-commerce leaders, brand operators, and growth teams navigating regulated markets, distribution pivots, and modern content-driven acquisition.

00:00 – Meet the Woman Reinventing Cannabis
01:45 – Luxury Weed? The House of Puff Vision
03:35 – Microdosing for Meetings?
04:12 – How Do You Market Weed Without Ads?
06:40 – 70% of Sales From Google (Until AI Hit)
07:40 – Google AI Killed Our Traffic
10:00 – How We Beat AI with Smart SEO
15:31 – Is ChatGPT Sending Us Customers?
16:20 – The #1 “How to Roll” Video on YouTube
17:03 – Google Is Harder Than Cannabis Laws
18:17 – Gen Z Is Quitting Alcohol for Weed
19:35 – Winning with YouTube, TikTok & IRL Events
21:39 – The Subscription Play
22:51 – Why We’re Abandoning DTC
25:14 – The 80/20 Revenue Shift
26:00 – 26 States Legal… What’s Next?
28:28 – Asset-Light, Royalty-Only Business Model
31:01 – When Competitors Copy You
32:43 – Guest Budtending & Real Customer Insights
35:28 – Why We Target Women First
36:47 – Cannabis Replaced 8 Big Pharma Drugs
39:34 – Final Thoughts

About House of Puff
House of Puff is a design-forward cannabis lifestyle brand offering high-end accessories and effects-based products. The company blends elevated aesthetics with education-driven content to reshape how modern consumers engage with cannabis.
🔗 https://houseofpuff.com

Holly’s YouTube Channel:
At Home with House of Puff
   / athomewithhouseofpuff  

Holly’s Website:
http://www.houseofpuff.com/

About Rebbix
Rebbix provides product engineering teams that help companies turn ideas into scalable products with measurable impact. We blend strong product thinking, AI-driven engineering, and smart automation to accelerate delivery, reduce operational friction, and keep quality high as products evolve.
🔗 https://rebbix.com

🔗 Case studies: https://www.rebbix.com/case-studies