UK Begins Enforcement of Junk Food Advertising Ban | WWH InShort
Автор: WWH InShort
Загружено: 2026-01-05
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UK Begins Enforcement of Junk Food Advertising Ban | WWH InShort
The UK has officially begun enforcing a nationwide ban on junk food advertising on television and online platforms in a major push to tackle childhood obesity. From January 5, adverts for foods high in fat, salt and sugar (HFSS) are banned before the 9 pm TV watershed and completely restricted online.
The government says the move could remove up to 7.2 billion calories from children’s diets every year, prevent around 20,000 cases of childhood obesity, and deliver billions in long-term health benefits. The policy builds on the success of the UK’s sugar tax and aims to reduce the powerful influence of unhealthy food marketing on children’s eating habits.
Health experts have welcomed the move as long overdue, while parts of the food and advertising industry have raised concerns over enforcement and brand advertising. As the rules come into force, the UK positions itself as a global leader in public health regulation — with other countries watching closely.
#food #obesity #uk @DrPal
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