The Engagement Edition - Acquia Customer User Group with manifesto & Trussell

Описание: Why do so many charities struggle to deliver joined-up supporter experiences?

In this webinar, experts from Manifesto and Trussell explore the growing charity engagement gap — and what organisations can do to close it.

Drawing on research with 300 charities and 2,000 supporters, the session discusses the organisational, technological and cultural barriers that often prevent teams from delivering seamless campaigns and meaningful audience experiences.

Speakers include:

Lou Barton, Principal Consultant for Customer Experience & Engagement, Manifesto
Stephi Harding, Senior Engagement Strategist, Manifesto
Meredith Sneddon, Head of Systems & Architecture Development, Trussell
John Maden, Lead Customer Success Manager, Acquia

Together they discuss:

Why many charities experience an “engagement gap” with supporters

How siloed teams, systems and data affect campaigns and supporter journeys

Why technology alone won’t fix engagement challenges

Lessons from Trussell’s journey aligning teams, KPIs and audience value

Practical ways charities can create more joined-up supporter experiences

Whether you work in fundraising, digital, marketing or supporter engagement, this session offers practical insights into improving collaboration and delivering better experiences for the people your organisation serves.

Learn more
Mind the Engagement Gap: How to deliver experiences that deepen the charity supporter relationship https://manifesto.co.uk/mind-the-enga...
Building a digital movement to end the need for food banks: https://manifesto.co.uk/client-storie...