Why Timothée Chalamet’s Marty Supreme Jacket Is Bigger Than the Movie | Oscars 2026

Описание: A24’s upcoming film Marty Supreme, starring Timothée Chalamet, has sparked a viral streetwear moment — not from the movie itself, but from the Marty Supreme jacket. Celebrities including Kylie Jenner, Steph Curry, Anthony Edwards, Kid Cudi, Frank Ocean, Hailey Bieber, and Bill Nye the Science Guy have been spotted wearing it, turning it into a high-demand, low-supply cultural item.

While the film is set in the 1950s, the modern rollout feels deliberate. Chalamet grew up in Hell’s Kitchen, New York, during the early-2000s Supreme era, which explains his sharp eye for streetwear, fashion, and cultural marketing. The Marty Supreme rollout even echoes Spike Lee’s iconic Malcolm X X-hats, one of the rare times film branding became real-world identity and symbolism.

I also break down why A24 may have missed a major revenue opportunity by not doing a one-day “Marty Supreme Day,” pop-up stores, or partnerships with Supreme or Macy’s. This is a deep dive into streetwear culture, marketing strategy, and hype economics, and why the Marty Supreme jacket may end up bigger than the film itself.
Marty Supreme hits theaters Christmas Day.

SEO Tags / Keywords:
Timothée Chalamet, Marty Supreme, Marty Supreme jacket, A24, Spike Lee Malcolm X hats, Malcolm X X hat, Steph Curry fashion, Kylie Jenner style, Frank Ocean jacket, streetwear hype, movie merch, fashion marketing, hype culture, limited edition jackets, A24 films