Price Drop vs Seller Credit

Описание: Price drop or seller credit. They are often talked about as if they do the same thing, but they don’t.

In this video, I break down a question that comes up frequently in my conversations with both agents and sellers: which strategy actually creates more affordability for today’s buyers.

A price drop does not always move the needle when affordability is tight, and a seller credit can often have a much bigger impact on a buyer’s monthly payment and cash to close.

We also talk about the real competition many resale homes are facing right now, including new builds that are offering rate buydowns, closing cost credits, and other incentives. The good news is that resale sellers can compete too when the strategy is approached intentionally.

This video walks through:
• Why starting high and dropping price later may not get the result sellers expect
• How seller credits can be used to improve affordability
• How agents and sellers can market incentives in a way that gets buyers to lean in and ask questions

If you are selling a home and want to attract buyers without unnecessarily giving up equity, or if you are an agent looking to position your listings more strategically, this is a conversation worth having.

If you would like a personalized total cost analysis to compare these options for your property, feel free to reach out. I’m always happy to help you explore what makes the most sense.

What are you seeing more of in your market right now? Price reductions or seller incentives. Share your thoughts in the comments.