ALIEN BRAND EXPERIENCE x PROLIGHT + SOUND (2019–2025)

Описание: Between 2019 and 2025, we curated and operated a large-scale area within Prolight + Sound dedicated to music production, live performance, and education. Built as a living ecosystem—not a conventional exhibition space—our concept combined curated content, hands-on interaction, and real musical outcomes.

The core highlights were artist showcases and interactive playground formats. On stage, selected artists demonstrated hybrid workflows where production and performance meet in real time—bridging acoustic musicianship, vocals, and electronic tools. Off stage, visitors became part of the experience through guided “try & play” moments: testing setups, exploring sound chains, creating beats and textures, and engaging directly with instruments and technology.

This format generated meaningful customer touchpoints through participation instead of promotion. For visitors, it created a memorable entry point into new tools and workflows. For industry partners, it presented products in context—not as isolated gear, but as essential parts of real artistic processes. In close collaboration with brands including Yamaha, Panasonic, Bosch, LD Systems, Ableton, and many more, we turned product demos into musical experiences.
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