How to Build Audiences in ZoomInfo Marketing

Описание: Building the right audience is critical for effective demand generation.

In this video, you’ll learn how to use Lists and Audiences in ZoomInfo Marketing to target leads that are most likely to convert. The walkthrough shows how to access existing lists, build audiences from those lists, and use audiences to improve ad efficiency and campaign performance.

In this video, you’ll learn:

Why audiences matter for demand generation

How Lists work in ZoomInfo Marketing

How to build Audiences from your Lists

How Audiences help improve ad efficiency and targeting

This video is ideal for demand generation and marketing teams looking to maximize ad spend and reach the right leads at the right time.

🔗 Learn more in the ZoomInfo Knowledge Center: https://www.zoominfo.com/resources

00:00 Why audiences matter in demand generation
00:20 Overview of Lists in ZoomInfo Marketing
01:00 Viewing and managing existing lists
02:00 Building Audiences from Lists
03:30 Using Audiences to improve ad efficiency
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About ZoomInfo:
ZoomInfo (Nasdaq: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.