Why This Annual Merch Drop Sells Every Year
Автор: Premium Merch. Thoughtful Gifting.
Загружено: 2026-01-05
Просмотров: 104
Описание:
Merch Move of the Day.
New Balance just released its Year of the Horse Lunar New Year collection, continuing a strategy they use every year, a culturally anchored, repeatable merch drop tied to the Lunar New Year calendar.
In this 30-second breakdown, I explain:
• Why annual, themed merch collections outperform one-off drops
• How cultural timing creates built-in anticipation and urgency
• What brands and event teams can steal from this approach
This isn’t about sneakers. It’s about building merch rhythm, a system where audiences expect your drops, plan for them, and come back every year.
If you’re building branded merchandise, event swag, or limited-edition drops, this is a strategy worth copying.
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