Inside The Good Craft Co.: A New Era for Indian Spirits

Описание: At Diageo India, we believe craft is not just created. It is experienced.

With The Good Craft Co., we are shaping a new chapter for Indian spirits through a first-of-its-kind sensorial experience home designed to educate, inspire and empower.

In this conversation, Vikram Damodaran, Chief Innovation Officer shares how we are building a direct-to-consumer ecosystem that celebrates Indian craftsmanship while placing it firmly on the global stage.